2015-09-30 Grant Committee Agenda Packet (Special)California Public Records Act ("PRA"): In compliance with the PRA, the documents pertaining to agenda
items, including attachments, which are presented to the Vernon CommUNITY Fund Grant Committee in open
session are available for public inspection. They may be inspected during regular business hours in the City
Clerk's Office at Vernon City Hall, 4305 Santa Fe Avenue, Vernon, California 90058, and on the City’s website
at www.cityofvernon.org. No prior appointment is required.
Americans with Disabilities Act (“ADA”): In compliance with the ADA, if you need special assistance to
participate in a meeting, please contact the City Clerk’s office at (323) 583-8811. Notification of at least 48
hours prior to the meeting or time when services are needed will assist the City staff in assuring that reasonable
arrangements can be made to provide accessibility to the meeting or service.
Agenda
Special Vernon CommUNITY Fund
Grant Committee Meeting
September 30, 2015, 10:00 a.m.
Council Chamber
City Hall, 4305 Santa Fe Avenue
Vernon, California 90058
Michael Gavina, Chairperson
Jessica Maes, Vice Chairperson
Lawrence Cooper, Committee Member
William Davis, Committee Member
Juliet Goff, Committee Member
Steve Veres, Committee Member
Rafael Gonzalez, Committee Member
CALL TO ORDER & FLAG SALUTE
CHANGES TO THE AGENDA
PUBLIC COMMENT - At this time the public is encouraged to address the Grant Committee on any matter
that is on the posted agenda. The public will also be given a chance to comment on matters during deliberation
on those specific matters.
FISCAL YEAR 2014/2015 YEAR-END SUMMARY
1. Vernon CommUNITY Fund Year-End Summary for Fiscal Year 2014/2015.
Recommendation:
(Items A-B)
A. Receive and file a report prepared by City consultant Jemmott Rollins Group, Inc. summarizing
the activities and results of the first year of the Vernon CommUNITY Fund.
Special Vernon CommUNITY Fund Grant Committee Meeting
September 30, 2015
Page 2 of 2
B. Provide feedback to City consultant and City staff regarding the contents of the report,
experiences and impressions over the first year, and potential improvements that could be made
to the Vernon CommUNITY Fund grant making process.
DISCUSSION ITEM AND POSSIBLE DIRECTIVES TO STAFF
2. Discussion regarding potential expansion of the Vernon Area.
Recommendation:
A. Hold a discussion regarding the potential expansion of the Vernon Area and provide specific
recommendations to City staff and City Council regarding any such expansion.
3. Discussion regarding rolling grant dockets and capital grants.
Recommendation:
A. Hold a discussion regarding the advantages and disadvantages of rolling grant dockets and
provide recommendations to City staff regarding the continuation of rolling grant dockets or
alternatives to rolling grant dockets.
B. Hold a discussion regarding how to most appropriately and effectively address capital grant
funding and awards and provide related recommendations to City staff and City Council.
4. Discussion Regarding Minimum Branding and Recognition Requirements for Vernon
CommUNITY Fund Grant Recipients.
Recommendation:
A. Hold a discussion regarding the minimum branding and recognition requirements for Vernon
CommUNITY Fund grant recipients.
ORAL REPORTS
5. Brief reports on activities, other brief announcements, and directives to staff.
ADJOURNMENT
I hereby certify under penalty of perjury under the laws of the State of California, that the foregoing agenda was
posted on the bulletin board at the main entrance of the City of Vernon City Hall, located at 4305 Santa Fe
Avenue, Vernon, California, and on the City’s website, not less than 10 days prior to the meeting set forth on
this agenda. Dated this 17th day of September 2015.
By: ________________________________
Maria E. Ayala, Secretary
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CITY Cttnr( I UFFICE STAFF REPORT
CITY ADMINISTRATION
DATE:
TO:
FROM:
R.E:
August 19, 2015
Honorable Members of the Vernon CommUNITY Fund Grant Committee
Mark C. Whitworth, City Administr ^16@Originator: Kristen Enomoto, Deputy Cififfifiiiistrator
Vernon CommUNITY Fund Year-End Summary for Fiscal Year 2014/2015
Recommendation
A. Receive and file a report prepared by City consultant Jemmott Rollins Group, Inc.
summarizing the activities and results of the first year of the Vemon CommUNITY Fund.
B. Provide feedback to City consultant and City staff regarding the contents of the report,
experiences and impressions over the first year, and potential improvements that could be
made to the Vemon CommUNITY Fund grant making process.
Background
As one of the key elements of the City's good govemance reforms, the City Council created the
Vernon CommUNITY Fund C'VCF') to provide grants to charitable and governmental entities
for projects and programs that benefit those residing and working in Vernon. Given the
exclusively industrial nature of Vemon, the City Council determined that the VCF was in best
interest of the City and its residents, businesses, and workers.
On September 1, 2013, the City retained the services of Jemmott Rollins Group, Inc. ("JRG") to
provide consultation, guidance, research and specialized administrative support services to the
City Administrator and City staff related to the VCF. JRG has extensive experience in non-profit
grant-making and grants management and specialized knowledge of ethics principles governing
the grant-maki ng process.
On February 4, 2014, the City Council adopted Ordinance No. 1218 to establish the Vemon
CommUNITY Fund Grant Committee ("Grant Committee") and provide the basic guidelines and
operational procedures for said Committee and its officers, including those related to the
allocation of funds and the processes for reviewing and ranking applications and awarding
grants.
Page I of2
JRG Year One Summarv Reoort (Fiscal Year 2014/2015)
Attached hereto is a report prepared by JRG recapping the key accomplishments and activities of
the first year of the Grant Committee.
The report includes statistical data on the gant flmding provided over the first three dockets,
including service locations and service t)?es. It also summarizes some of the lessons leamed in
what has been somewhat of new experience for both JRG and City staff, and it describes some
recent operational changes at JRG.
JRG and City staff invite and encourage the Grant Committee to provide feedback on the year-
one activities, as well as on improvements that can be made as we tum our attention toward year-
two.
Fiscal Imnact
There is no fiscal impact related to this informational report.
Attachment(s)l. Vernon CommLINITY Fund: Year One Summary Report
Page 2 of 2
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Vernon CommUNITY Fund: Year One Summary Report
Overview
This brief report is intended as an informational document for City of Vernon Administration, Vernon
CommUNlTY Fund Grant Committee, and others interested in results of the first full fiscal year of
operation of the Vernon CommUNlTY Fund.
Vernon CommUNlTY Fund (VCF) was established by Ordinance 1218 of the Vernon City Council on
February 4, 2014 and completed its first year of grant awards for Fiscal Year 2015 in May of 2015. The
governance, administrative and operational aspects of VCF successfully achieved the goals of a
community-based grantmaking program. JRG is pleased to report the following:
a The formation of an active and engaged Grant Committee;
The development and implementation of a transparent, inclusive and rigorous application,
review, and approval process;
Successful disbursement of grant funds in accordance with fiscal year calendar;
The establishment of reporting and monitoring processes for awarded grants;
lmplementation of a state-of-the-art on{ine platform under license from Fluid Review (now
owned by Survey Monkey) to assure a highly transparent grant application, review and
management process
With the strong support Clty of Vernon Adminlstration, the VCF Grants Committee and the civic
engagement of elected officials, the grantmaking conducted in year one succeeded in reflecting and
responding to the values and prioritles expressed in the Fund's origination. Grants totaling S749,500
were awarded in this pilot first year. A complete summary of grantmaking data is provided in the
sections below and in the charts that follow.
Lessons and experience from implementation during this year will help inform plans and process in the
coming years, assuring continued success and positive impacts for businesses and residents in Vernon,
Bell, Maywood, Commerce, Huntington Park, Boyle Heights and Unincorporated East Los Angeles.
Grantmaking Totals
Docket Total Docket Amount
Number of Grants
Made
2015 Docket I
2015 Docket ll
2015 Docket lll
s
S
s
244,50
255,m0
250,m0
6
6
5
Total s 749,5N L7
Summory Report, Yeot One - July 2015
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The first grant docket of the Vernon Community Fund was approved on November 12, 2014. The docket
consisted of six awards totaling 5244,500. Over the next two grant dockets approved awards to the
eleven organizations totaling S505,000. All of the awards provided funding to organizations serving
residents in the Vernon catchment area (defined as the cities of Vernon, Bell, Commerce, Huntington
Park, Maywood, unincorporated East Los Angeles, and the Boyle HeiBhts neighborhood in the city of Los
Angeles). ln total, the VCF Grant Committee awarded 5749,500 dollars to 17 local nonprofits, with an
average grant amount of approximately S44,0O0. While dockets I and ll awarded funds to 6
organizations each, docket lllwas slightly smaller with a total of5grants. lt is important to note that the
VCF Grant Committee distributed grant awards at three meetings; in future years the Grant Committee
will meet four times.
A full list of grantees organized by docket can be found as an appendix to this report.
Grantee Seruice Locations
Although the Vernon CommUNlTY Fund focuses on seven specific areas in Southeast Los Angeles, the
nonprofit infrastructure in East Los Angeles, specifically Boyle Hei8hts, is much more mature than in
other areas in the Southeast cities. Fully 15 of the 17 organizations that received funding in the VcF's
inaugural year of grantmaking anticipate they will service residents of Boyle HeiBhts and East Los
Angeles over the course of their grant term. However, it is important to note that only six of those
organizations focus solely on those geographic areas. The remaining nine organizations provide services
to resldents in the other four regions in the Vernon area beyond Boyle Heights and East Los Angeles.
Grantee Service Types
The 17 VCF grantees represent the diversity of the nonprofit sector. Grantee's focus areas range from
providing emergency shelter for families to a di8ital photography program for young Latina women. A
slight majority of VCF from FY2015 funding supports educational and social services programminS. As
the VCF continues to make grants to new organizations JRG will continue to track any emerging trends in
the types of organizations and programs being funded in order to avoid duplication of effort as well as
encourage collaboration. A more detailed breakdown of VCF grantee program service categories can be
found listed below:
. 5 organizations have a primary focus on connective social services (e.g. emergency housing,
food and shelter)
. 5 organizations have a primary focus on education (youth and parent)
. 2 organizations have a primary focus on recreation and sports
. 2 organizations have a primary focus on community engagement programming
. 2 organizations have a primary focus on healthcare
. 1 organization has a primary focus on the visual arts
Lessons Learned
As contractors serving the City of Vernon Administration, the management assistance provided has been
very rewarding and a meaningful learnin8 experience. While steeped in the ways of orBanized private
philanthropy, the JRG team faced a challenge in finding and applying policies and practices for a
government operated fund. Through regular meetings, research, consultation with key leaders, and a
Sunmory Repott, Yeot One - )uly 2075
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reliable set of core values, the VCF completed the first year without significant mishaps for external
criticism. Many lessons were learned, including:
The lmportance of oversight, guidance and involvement of many City personnel assured that
activities were legal, ethical, responsive and effectively communicated to specific audiences;
The significance of rigorous due diligence to assure VCF Grant Committee of the capacitles of
grant applicants to use funds as stated, and to inform them of any known risks, was more
important in government than in private Brantmaking. There is a higher level of stewardship
expected of tax dollars than private resources;
Community education and strategic communications must be fair, balanced and aimed at all
segments of communities the VCF is intended to benefit;
Open public meetings to review the grant docket present unique challenges for preparation,
clarity of language, protocol and respect for the role of the VCF Grant Commlttee in determining
awards;
The importance of openness and transparency in our work cannot be overstated;
The maintenance of the on-line platform and telephone communlcation with applicants requires
more vigilance than originally anticipated; there is an on-going need to support VCF Grants
Committee and applicants with the existing platform and in the monitorlng of the phone
system.
Operational Changes at JRG
The growth in grantmaking volume and grant monitoring as the first grant reports are coming due
requires changes in the administration, monitoring and provision of appropriate support to VCF. The
Jemmott Rollins Group (JRG) has responded to this growth in activity by adding Anne-Marie Jones to the
JRG team. James Hull will focus exclusively on technology and will be present at VCF Grant Commlttee
meetings. Moving forward, not only are we planning for an increase in applications as awareness ofVCF
is raised, but we are also planning for increased grant monitoring responsibilities, as more grants are
open simultaneously. Future reports to the City Administrator and the Grant Committee will begin to
reflect the transition of grants from the application phase to the monitoring phase, and eventually their
final close out, to allow room for new Brants and applications.
Summary
JRG is very open to feedback from the VCF Grants Committee, City Administration and Grantees. Please
know that your assessment of our work is vital to meeting expectations and in the viability of the VCF to
continue as an instrument of good will for the City.
Surnmory Repofi, Yeot One - July 2015
Appendix I
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Grantee Docket Grant Amount
Boy Scouts of America LA Chapter Docket I S48,ooo
California Childrens Academy Docket I s6o,ooo
East Los Angeles Women's Center Docket I 5s4,ooo
Plaza Community Services Docket I S3s,ooo
Rio Hondo Vernon Rotary Club Docket I S12,soo
Southeast Rio Vista YMCA Docket I s3s,ooo
Community Partners/Las Fotos
Project Docket ll Slo,ooo
Jovenes, lnc.Docket ll s7s,o0o
National Day Laborer Organizing
Network/lmmigrant Youth
Coalition Docket ll Ss,ooo
Southeast Churches Service Center Docket ll Sso,ooo
Southeast Community
Development Corporation Docket ll s7s,000
Tides Center/Abriendo Puertas Docket Il s40,000
East Los Angeles Community
Corporation Docket lll Sso,ooo
Eastmont Community Center Docket lll Sso,ooo
Family Healthcare Centers of
Greater Los Angeles Docket lll s50,000
Project Return Peer Support
Network Docket lll s40,000
South Central Los Angeles Regional
Center Docket lll ss0,000
Summory Repoft, Yeor One - July 2075
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REGEI\/ED
AUG 13 2015
CITY CLERI('S OFFICE
STAFF REPORT
CITY ADMINISTRATION
DATE:
TO:
FROM:
RE:
August 19,2015
Honorable Vernon CommUNITY Fund Grant Committee Members
tvlarkc.whitworth,CityAdministrator Aq
Originator: Kristen Enomoto, Deputy City a)hfuiiator
Discussion Regarding Potential Expansion of the Yernon Area
Recommendation
A. Hold a discussion regarding the potential expansion of the Vemon Area and provide
specific recommendations to City staff and City Council regarding any such expansion.
Background
The Vemon CommUNITY Fund ('VCF) provides grants to eligible non-profit organizations
and govemmental entities whose programs or projects serve persons residing or working in the
"Vemon Area." Section 2.157(c) of the Vernon Municipal Code ("VMC") defines the "Vemon
Area" as that which includes the cities of Vemon, Maywood, Bell, Huntinglon Park, and
Commerce, the area within the City of Los Angeles known as Boyle Heights, and the
unincorporated area known as East Los Angeles.
At the May 20, 2015 Grant Committee meeting, a recommendation was made by one of the
Grant Committee members to ask the City Council to consider expanding the "Vemon Area" to
include areas further north of Vemon and west of Boyle Heights that are known to have a large
transient/homeless community with mental health and other health related issues. It was
explained that the close proximity and mobile nature of this particular community has a direct
impact on the Vemon Area.
Currently, there is no formal restriction with regard to the consideration of awarding grants to
organizations located or serving persons residing or working outside of the Vemon Area.
Section 2.166 of the VMC requires the Grant Committee to rank gant applications based on the
extent to which the grant will promote the health, safety, and welfare of persons residing or
working within the Vemon Area, the benefit anticipated to accrue to the Vemon Are4 and the
extent to which the public will appreciate that the benefits ofthe grant are a direct result ofVCF
funding, among several other factors. As such, the recommended expansion ofthe Vemon Area
may not be necessary to reach the intended transient/homeless community discussed above.
Page 1 of2
Additionally, a former representative of Congresswoman Lucille Roybal-Allard recommended
the City consider expanding the Vemon Area to include the contiguous area(s) directly west of
the City along Alameda Street. The City did in fact consider said area(s) when originally
establishing the Vemon Area, but could not determine a readily available or identifiable way to
distinguish it (similar to Boyle Heights or East LA) from the much larger city or state districts
that encompass it. Further, the City was informed that there was greater need for the types of
resources the VCF provides funding for in the areas currently contained in the Vemon Area than
in the area(s) directly west of Vemon. However, the City remains open to any suggestions on
the topic.
It is recommended that the Grant Committee discuss the potential expansion of the Vemon Area
in greater detail and, if it wishes, provide more specific recommendations or direction to staff
with regard to the matter.
During the discussion and deliberation process, it is further recommended that the Grant
Committee keep in mind the infancy status of the VCF and the challenges the City could face if
it had to scale back any expansion at a later date.
City staff will display the Vemon Area map at the meeting to aid the discussion, and City
consultant Jemmott Rollins Group (.'JRG) will be on hand to provide additional points of
consideration with regard to any potential expansion ofthe Vemon Area.
Fiscal Imoact
No fiscal impact is anticipated as a result of any proposed expansion to the Vemon Area as
funding for the Vemon CommUNITY Fund is determined annually based solely on budgetary
factors. However, given that the level of funding does not have the ability to grow as the
population or number of applicants grows, and given that a back-log of applicants is already
beginning to occur and applicants are being asked to scale back their requested amounts, it is
possible that any further spreading or dilution of available grant funding may be negatively
received and may increase the level of difficulty for staff and the Grant Committee in evaluating
applications.
Attachment(s)
None.
Page 2 of 2
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REGEiVED
AUG t 3 2015
CIIY CLERt('S OFFICE STAFF REPORT
CITY ADMINISTRATION
DATE:
TO:
FROM:
R.E:
August 19, 2015
Honorable Vernon CommUNITY Fund Grant Committee Members
Mark C. Whitworth, City Administrator
Originator: Kristen Enomoto, Deputy City
Discussion Regarding Rolling Grant Dockets and Capital Grants
Recommendation
A. Hold a discussion regarding the advantages and disadvantages of rolling grant dockets
and provide recommendations to City staff regarding the continuation of rolling grant
dockets or altematives to rolling grant dockets.
B. Hold a discussion regarding how to most appropriately and effectively address capital
grant funding and awards and provide related recommendations to City staff ald City
Council.
Backeround
The Vemon CommUNITY Fund ("VCF") has successfully completed its first year of operation
and improved its visibility in the philanthropic community. With that comes increasing interest
and higher numbers of grant applications. As such, City staff and City consultant Jemmott
Rollins Group C'JRG') have identified a need to discuss with the Grant Committee the issue of
rolling grant dockets and potential backlog, and seek recommendations from the Committee
regarding the continuation of rolling grant dockets or implementing some altemative to rolling
grant dockets.
While the VCF has received some inquiries regarding capital grant funding, JRG has yet to
receive any applications for capital funding, and JRG and City staff believe further procedural
requirements and a separate or supplemental capital funding application and grant agreement
may be in order. As such, City staff and JRG believe this would be an appropriate time to begin
a discussion with the Grant Committee regarding how to most appropriately and effectively
address capital grants.
Page 1 of4
Fund Approoriation and Allocation
Pursuant to Section 2.164 of the Vernon Municipal Code ("VMC"), the Vemon CommUNITY
Fund receives lump sum funding annually as appropriated by the City Council during the normal
budgetary process. Based on recommendations from City consultant Jemmott Rollins Group
C'JRG) and City stafi and in an effort to provide a fair, equitable, and reliable playing field for
all eligible grant applicants, the Grant Committee has elected to allocate funds evenly throughout
each fiscal year over four quarterly meetings.
The Grant Committee is required to set aside a minimum of 25Yo of the total funds in any fiscal
year to be reserved for and awarded to capital project grant applicants, whose projects have a
projected useful life of 10 years or more. There is no limit on the percentage of funds the Grant
Committee may set aside in any fiscal year for capital projects. All amounts set aside for capital
funding that remain unused at the end ofa given fiscal year are indefinitely rolled over into each
subsequent fiscal year.
After the capital set aside, the amount remaining in a given fiscal year may be awarded to
eligible grant applicants for direct services in amounts ranging from $5,000 to $250,000 per
applicant. The Grant Committee may award multi-year $ants up to a total of $250,000 per
grantee. However, all funds necessary for the entire grant must be available and encumbered in
the year the award is granted.
In fiscal year 2014/2015, the City Council appropriated $1,000,000 for VCF grant awards. The
Grant Committee elected to set aside the minimum 5250,000 (25%) required for capital projects
and allocate the remaining $750,000 evenly over only three of four quarterly meetings scheduled
for that year (approximately $250,000 per meeting).
In the current fiscal year (201512016), the City Council appropriated another $1,000,000 for VCF
grant awards. JRG and City staff are again recommending that the Grant Committee set aside
the minimum $250,000 for capital projects and allocate the remaining $750,000 evenly over only
the four quarterly meetings scheduled for this year (approximately $187,500 per meeting).
Rollins Grant Dockets and Potential Backlos
For each quarterly round of funding, after due diligence and application review, grants are
essentially awarded to qualifuing organizations on a first come, first served basis. For the
orga-nizations that submitted their request later within each round of review, qualifring
applications that cannot be accommodated within the current budget are rolled over into the next
quarter's docket. Thus far, after thee dockets, this has not been a significant problem.
However, ifthis practice continues going forward, several scenarios could emerge:
1) The number of "roll-over applications" could crowd out opportunities for new applicants.
2) The backlog or "waiting list" could grow to be several years long if the list remains open
and applications continue to be accepted. Applying for funding might feel like a futile
exercise because ofthe long wait.
3) Existing and prior grantees could be dissuaded from submitting a request for renewal or
another funding application because of the long wait times and minimal oppornrnity.
Page 2 of 4
4) If the City or Grant Committee were interested in focusing on a particular part of the
gant program, implementing that direction could be delayed for multiple cycles
depending upon the lengh ofthe waiting list.
5) There is potential for negative publicity, as the fund could be perceived as "inaccessible"
and too exclusionary if wait times drag on or the application process were to periodically
be closed to new applicants.
The following options offer ways to, at a minimum, ameliorate the projected consequences of the
current rolling grant dockets practice. JRG will elaborate on the advantages and disadvantages
of each of the following options during the discussion.
1) Require organizations to apply/re-apply each round instead of automatically "rolling
over" those that were not funded in a given cycle.
2) Set a lower ceiling on gant award amounts to allow for more grants at smaller amounts.
3) Publicize three rounds of grantmaking per fiscal year, with a fourth and final round
designated for clearing out "rollover" grants.
Capital Grant Fundins
Currently, $500,000 is available for capital funding; this consists of the $250,000 set aside that
was rolled over from last fiscal year, and the $250,000 set aside in the current fiscal year.
The City and its constituents were fofiunate to witness a successful capital grant Iirnding
endeavor with the completion and installation of a new artificial turf soccer freld at Salt Lake
Park in Huntington Park, aptly named Hon. Kevin de Leon Campo de Futbol, in September
2014. The City's contributions toward the project represented the fulfillment of one of three
separate commitments under the City's Good Neighbor Program. City staff and JRG believe that
the ability cities have to raise additional grant funding and to support and maintain their own
infrastructure were critical to the success of the project. By comparison, many nonprofit
organizations do not have the well-established infrastnrcture and consistent operating budgets to
support and maintain capital projects.
Along those lines, JRG continues to advise the City of the importance of exercising extreme
caution and diligence when considering any type of capital grants program. There is a wide
anay of opinions from as many different experts about the efficacy of capital grants for most
nonproht organizations. While capital grants offer a mechanism to invest more fully in the
mission of an organization, build organizational assets, and create tangible, visible, longJasting
results, there is also a case to be made that the operating burden that such investments impose on
most nonprofit organizations can potentially reduce contributions of project, program, and core
support from other donors.
In order to develop a responsible and effective capital grants progrurm, City staff and JRG will
study and present models to frame discussions that include strategic partnerships with larger
foundations and nonprofits that serve the Vemon Area. United Way LA, Local Initiative Service
Corporation, and funders such as the Weingart Foundation that have experience in awarding
capital grants will be engaged. It is anticipated that this report will be presented at the next Grant
Page 3 of4
Committee meeting for review and further discussion. City staff and JRG invite any initial
thoughts, questions, or direction the Grant Committee may have or want to offer before we begin
more extensive work on the development of a proposed capital grcnts progam.
Fiscal Impact
There is no fiscal impact associated with the discussion items outlined in this staff report. The
potential fiscal impact ofany recommendations emanating from this discussion will be addressed
when such recommendations are evaluated by City staff and/or presented to the City Council.
Attachment(s)
None.
Page 4 of 4
RE$EIVED
sEP l7 2015
CITY CLERK'S OIFICESTAFF REPORT
CITY ADMINISTRATION
DATE:
TO:
FROM:
RE:
September 30, 2015
Honorable Vernon CommUNITY Fund Grant Committee Members
Mark C. Whitworth, City Adninistrator
Originator: Kristen Enomoto, Deputy City Admini
Discussion Regarding Minimum Branding and Recognition Requirements for
Vernon CommUNITY Fund Grant Recipients
Recommendation
A. Hold a discussion regarding the minimum branding and recognition requirements for
Vemon CommUNITY Fund grant recipients.
Background
Currently, Section K of the form Grant Agreement (listed below) provides only general
provisions regarding potential VCF branding and recognition materials and activity:
"Identification of Grantor. Grant does not imply Grantor's sponsorship or endorsement.
All of Grantee's proposed extemal communications regarding Grantor or this grant,
including approval of any Grantor sponsorships, endorsements or use of the Grantor's
logo, shall be submitted first to Grantor for its review and approval. Grantor may request
specific Vemon CommUNITY Fund branding provisions at any time during the term of
this grant."
Additionally, the form cover letter that accompanies each Grant Agreement indicates as follows:
"You may be contacted by Fred MacFarlane, the City of Vemon's public affairs
consultant, to coordinate offrcial photographs or other matters related to sharing this good
news with the residents and media of our communities."
Committee members have expressed an interest in developing more specific branding
requirements and providing said requirements to gpntees upfront in the Grant Agteement, and
possibly in the grant application.
Page I of2
City staff, with assistance from City consultants Jemmott Rollins Group C'JRG') and Fred
MacFarlane, will present and discuss possible branding and recognition requirements that would
have broad enough applicability to employ as a standard for all grant recipients.
Based on feedback from the Committee, staff and consultants will develop specific requirements
for approval by the Committee at the November 18, 2015 meeting. Any proposed changes to the
form Grant Agreement will require City Council approval as well.
Fiscal Imoact
Any potential fiscal impact associated with branding requirements is unknown at this time and
will be addressed when such proposed requirements are more fully developed and evaluated by
City staffbased on the feedback and direction provided by the Grant Committee.
Attachment(s)
None.
Page 2 of 2