2019-12-03 Grant Committee Agenda Packet (Special)Page 1
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Agenda City of Vernon
Special Vernon CommUNITY Fund Grant
Committee Meeting
Tuesday, December 03, 2019, 01:00 PM City Hall, Council Chamber 4305 Santa Fe Avenue Vernon, California
Leticia Lopez, Chairperson Juliet Goff, Vice Chairperson Michael Gavina, Committee Member Mark Gonzalez, Committee Member
Steven Froberg, Committee Member
James Chang, Committee Member Vacant, Committee Member
CALL TO ORDER & FLAG SALUTE
PUBLIC COMMENT At this time the public is encouraged to address the Grant Committee on any matter that is within the subject matter jurisdiction of the Grant Committee. The public will also be given a chance to comment on
matters which are on the posted agenda during deliberation on those specific matters.
NEW BUSINESS
1.City AdministrationEstablish Temporary Advisory Committee to Evaluate Vernon CommUNITY Fund Grantmaking Program and Related Parameters
Recommendation:
A. Find that the establishment of a Temporary Advisory Committee to evaluate the Vernon CommUNITY Fund Grantmaking Program is exempt under the California Environmental Quality Act (“CEQA”) because it is a government fiscal activity that will not result in direct or indirect physical changes in the environment, and therefore does not constitute a “project”
as defined by CEQA Guidelines section 15378. And even if such action were a “project,” it
would be exempt from CEQA review in accordance with Section 15061(b)(3), the general
Special Vernon CommUNITY Fund Grant Committee Meeting Agenda December 03, 2019
Page 2
rule that CEQA only applies to projects that may have an effect on the environment; and
B. Establish a Temporary Advisory Committee composed of less than a quorum of the Vernon CommUNITY Fund Grant Committee for the sole purpose of evaluating the future purpose and structure of the Vernon CommUNITY Fund Grantmaking Program and related parameters, and assign a maximum of three members of the existing Vernon CommUNITY
Fund Grant Committee to serve as participants on the Temporary Advisory Committee.
1. Existing VCF Direct Service Grant Guidelines2. Existing VCF Capital Grant Guidelines3. Existing VCF Scholarship Program Guidelines
ORAL REPORTS Brief reports on activities, other brief announcements, and directives to staff.
ADJOURNMENT – Next regular meeting: Wednesday, February 19, 2020, at 10:00 a.m.
I hereby certify under penalty of perjury under the laws of the State of California, that the foregoing agenda was posted on the bulletin board at the main entrance of the City of Vernon City Hall, located at 4305 Santa Fe Avenue, Vernon, California, and on the City’s website, not less than 24 hours prior to the meeting date set forth on this agenda. Dated this 26th day of November 2019.
By: __________________________________ Lisa Pope, City Clerk
Vernon Community Fund Grant Committee Agenda Item Report
Agenda Item No. COV-527-2019
Submitted by: Diana Figueroa
Submitting Department: City Administration
Meeting Date: December 3, 2019
SUBJECT
Establish Temporary Advisory Committee to Evaluate Vernon CommUNITY Fund Grantmaking Program and Related
Parameters
Recommendation:
A. Find that the establishment of a Temporary Advisory Committee to evaluate the Vernon CommUNITY Fund
Grantmaking Program is exempt under the California Environmental Quality Act (“CEQA”) because it is a government
fiscal activity that will not result in direct or indirect physical changes in the environment, and therefore does not
constitute a “project” as defined by CEQA Guidelines section 15378. And even if such action were a “project,” it
would be exempt from CEQA review in accordance with Section 15061(b)(3), the general rule that CEQA only applies
to projects that may have an effect on the environment; and
B. Establish a Temporary Advisory Committee composed of less than a quorum of the Vernon CommUNITY Fund
Grant Committee for the sole purpose of evaluating the future purpose and structure of the Vernon CommUNITY Fund
Grantmaking Program and related parameters, and assign a maximum of three members of the existing Vernon
CommUNITY Fund Grant Committee to serve as participants on the Temporary Advisory Committee.
Background:
As one of the key elements of the City’s good governance reforms, the City Council created the Vernon CommUNITY
Fund (“VCF”) to provide grants to charitable and governmental entities for projects and programs that benefit those
residing and working in Vernon. Given the exclusively industrial nature of Vernon, the City Council determined that the
VCF was in the best interest of the City and its residents, businesses, and workers.
On February 4, 2014, the City Council adopted Ordinance No. 1218, as amended by Ordinances No. 1238 and No.
1257 to establish the Vernon CommUNITY Fund Grant Committee (“Grant Committee”) and provide the basic
guidelines and operational procedures for said Committee and its officers, including those related to the allocation of
funds and the processes for reviewing and ranking applications and awarding grants.
Pursuant to Vernon Municipal Code Section 2.164, the City Council may appropriate funds to the VCF. Through the
normal budgetary process, City Council authorized an amount of $500,000 to the VCF for fiscal year 2019/2020 (a
$500,000 decrease from $1,000,000 in fiscal year 2018/2019). In consideration of its limited amount of funds in this
fiscal year, and in anticipation of a similarly reduced allocation in future years, the VCF Grant Committee discussed at its
November 20, 2019 meeting the prospect of adjusting the Vernon CommUNITY Fund Grantmaking Program to be
aligned with the current economic trajectory of the City. As such, staff is recommending that the board form an
Temporary Advisory Committee whose sole purpose would be to evaluate the parameters associated to the existing
model alongside VCF consultant, Jemmott Rollins Group and City staff. At the conclusion of their due diligence, it is
expected that the Temporary Advisory Committee would present a viable option(s) to the VCF Grant Committee that
would address the committee's collective goals, concerns, and desired approach toward grantmaking activities.
Some of the potential points for discussion are:
*Grant approval and awards timeline
*Desired focus on types of services provided by grantees
*Desired focus on service area of grantees
Staff will be providing documentation that will aid the Grant Committee in their review of the current course of the
Grantmaking Program in order to evaluate possible strategies that may better suit the needs of the VCF and the City.
Ultimately, if there is a consensus to implement modifications to the VCF Grantmaking Program, suggestions for
revisions will be brought to City Council for review and approval.
Fiscal Impact:
None.
ATTACHMENTS
1. Existing VCF Direct Service Grant Guidelines
2. Existing VCF Capital Grant Guidelines
3. Existing VCF Scholarship Program Guidelines
Guidelines for
Direct Service Grant Awards
About the Vernon CommUNITY Fund
The Vernon CommUNITY Fund targets its grant making activity toward organizations serving the Vernon Area (which
includes the cities of Vernon, Maywood, Bell, Huntington Park, Commerce, the area within the City of Los Angeles
known as Boyle Heights, and the unincorporated area known as East Los Angeles).
Background
Founded in 1905 as the first exclusively industrial city in the Southwestern United States, the City of Vernon is an
industrial city of 5.2 square miles located southeast of Downtown Los Angeles in Southern California. Vernon currently
houses more than 1,800 businesses that employ approximately 50,000 people and serves as a vital economic engine in
the region. The City maintains strong philanthropic ties with neighboring communities where much of its workforce
lives, providing significant financial support for public services including health care and education.
The Vernon CommUNITY Fund (VCF) contributes to the health, well-being and quality of life in surrounding
communities. The Fund is administered by a diverse group of appointed volunteers serving as the Grant Committee
which reviews and approves applications from community and faith-based organizations as well as local governments.
VCF Mission
The Vernon CommUNITY Fund provides charitable contributions to community-based organizations and governmental
agencies in support of efforts to improve the quality of life, strengthen families and affirm Vernon’s ties with
neighboring communities in pursuit of bright futures. Implemented in 2014, the VCF has granted more than $2 million
to nonprofits aligned with its mission.
Goals
To strengthen and support non-profit organizations that benefit residents and neighborhoods;
To amplify the impact of the Vernon CommUNITY Fund in Vernon and nearby communities;
To encourage and inspire positive social development in Vernon and neighboring communities;
To support and assist organizations that expand opportunities for training and development of residents for
potential employment in businesses located in Vernon and surrounding communities;
To promote positive social development of children, youth, families and senior residents in Vernon and
surrounding areas;
To promote effective and responsible leadership at every level of the community;
To invest funds in a strategic manner that optimizes dollar for value to communities served;
To promote community partnerships amongst VCF grantees that have utilized Vernon’s contributions in a
meaningful way;
To increase visibility of funded programs and services by facilitating recognition of the Vernon CommUNITY
Fund as a positive benefactor in the southeast region and securing its legacy in contributing to the betterment
of the Vernon Area
Values
Shared responsibility for the well-being of our neighbors now and into the future;
Integrity and accountability for fair decisions using high ethical standards;
Unity of purpose and commitment to succeed at fulfilling our mission
Vernon CommUNITY Fund Guidelines for Direct Service Grant Awards | 2
Guidelines for Direct Service Grant Awards
Definition and Funds Available
Direct Service Grants are specific funding awards that are designed to grant support to an organization’s involvement
in the community. These grants typically support personnel, general operating costs or programs. The VCF will focus on
funding projects and/or programs that detail a specific mission in the community or target a specific purpose. The
Vernon CommUNITY Fund’s goal is to strategically fund nonprofits who offer the greatest impact for dollar; and
advocate for organizations that may unify previous grant making efforts by partnering and/or overlapping services with
existing VCF grantees, thereby amplifying the impact of the Vernon CommUNITY Fund in the Vernon area.
Eligibility and Application Review Process
Direct Service Grants are awarded to organizations located in and/or serving the population in the Vernon
CommUNITY Fund catchment area. Eligibility criteria and grant making processes are detailed in Vernon Municipal
Code (VMC) Sections 2.165-2.168. Selection criteria for all grant applications are established at VMC Section 2.166.
The considerations outlined here are clarifications and elaborations of the existing statutory criteria and will apply
when an organization is evaluated for a Direct Service Grant. All applicants should provide a description of the purpose
for which an award would be used along with the estimated cost of the total project and/or program; and the
quantifiable value that would be added to Vernon and the surrounding community.
The VCF Direct Service Grant application review will include a full assessment of the following:
“Extent to which Funds Will Promote Health, Safety, and Welfare of Persons Residing and Working in the Vernon
Area” / “Benefit Anticipated to Accrue to the Vernon Area” (VMC Section 2.166(a)(i) and (ii))
Population Served
The VCF considers whether a program or service fills a gap for unmet needs for the population in the Vernon
area, and whether an organization is providing quality, in-demand services to the diverse and underserved
communities in the southeast region.
Impact
The level of impact that a project or program offered by an organization has upon the community is
important, as is the method in which it is measured. The VCF considers an organization’s unique circumstances
and asks if the impact in the Vernon area will be effective, direct, and exponential to those served.
Innovation
The VCF is interested in innovative organizations and approaches. An applicant will be evaluated on whether
the program/project has the potential to establish a new practice, improve how a specific population is being
served, or respond to emerging changes in the social landscape.
“Extent to which Public Will Appreciate that Benefits of Proposed Actions Were Direct Result of Funding Provided by
City of Vernon” (VMC Sec. 2.166(a)(iii))
Recognition
For the VCF, it is paramount that it establish partnerships with grant recipients and that these organizations
recognize the VCF for its contributions to the betterment of the Vernon Area. The VCF is committed to serving
the community in the best and broadest way possible, and the ability of a grantee to publicly recognize these
efforts is of great value to the VCF, as public recognition remains one of the best ways to increase awareness
of the programs and services funded. Reaching those populations directly impacted by grant funding is of
primary importance.
Vernon CommUNITY Fund Guidelines for Direct Service Grant Awards | 3
Methods for recognition may include, but are not limited to: social media acknowledgements, events
showcasing the program/project where the VCF will be publicly acknowledged either through a speaking
opportunity or presentation, inclusion of an ad in a program or signage at a physical facility where the
program/project takes place. Recognition shall be targeted toward:
The people, communities, and organizations that have directly benefited;
The leadership within the applicant’s organization;
The external community at large.
“Evidence that Funds Will Be Used by Organization with Sufficient Capacity to do the Work, and Will Be Used
Effectively and Without Inefficiencies, Waste or Fraud” (VMC Sec. 2.166(a)(iv))
Leadership
The VCF evaluates staff members’ individual and collective leadership experience, expertise, vision, passion,
commitment, and professional and community reputation. The VCF compares an organization’s approaches
and solutions to other successful operations.
Partnerships
Collaboration is an important tool among nonprofits. The VCF evaluates whether an organization is well-
integrated into its community and involved in partnerships, and considers whether developing strategic
partnerships is an ongoing part of its work.
Organizational Strength
An organization’s history, reputation, structure and management is weighed by the VCF. The VCF will evaluate
if an organization is regarded as a provider of high-quality, relevant and meaningful services. Qualities that are
valued include positive morale, strong management and efficient communication systems.
Sustainability
The VCF examines the sustainability of a program or project and the organization as a whole. The strength,
stability and diversity of the nonprofit’s finances are assessed. At the program or project level, the VCF
evaluates the significance of a singular grant and/or whether an organization has regular contributions from
other sources.
VERNON COMMUNITY FUND
NOTICE OF FUND AVAILABILITY (NOFA)
CAPITAL GRANTS
The Vernon CommUNITY Fund is pleased to announce the availability of funds for capital
expenditures. Potential applicants are encouraged to review the City of Vernon web site
(www.cityofvernon.org) and click on the Vernon CommUNITY Fund button. The following general
information appears on the web site as well as more details about the history of grants awarded
Background:
Founded in 1905 as the first exclusively industrial city in the Southwestern United States the
City of Vernon is an industrial city of 5.2 square miles located several miles to the southeast of
Downtown Los Angeles in Southern California. Vernon currently houses more than 1,800
businesses that employ approximately 50,000 people, serving as a vital economic engine in the
region. Vernon maintains strong philanthropic ties with the neighboring communities where
much of its workforce lives, providing significant financial support for public services including
health care and education.
The Vernon CommUNITY Fund (VCF) contributes to the health, well-being and quality of life in
surrounding communities. The Fund is administered by a diverse group of appointed
volunteers serving as the Grant Committee which reviews and approves applications from
community and faith-based organizations as well as local governments.
VCF Mission:
The Vernon CommUNITY Fund provides charitable contributions to community-based
organizations and governmental agencies in support of efforts to improve the quality of life,
strengthen families and affirm Vernon’s ties with neighboring communities in pursuit of bright
futures.
Goals:
To strengthen and support non-profit organizations that benefit residents and
neighborhoods;
To improve the built environment of Vernon and nearby communities;
To encourage and inspire positive social development in Vernon and neighboring
communities;
To support and assist organizations that expand opportunities for training and
development of residents for potential employment in businesses located in Vernon and
surrounding communities;
To promote positive social development of children, youth, families and senior
residents in Vernon and surrounding areas;
To promote effective and responsible leadership at every level of society
Vernon CommUNITY Fund Capital Grant Guidelines | 2
Values:
Shared responsibility for the well-being of our neighbors now and into the future;
Integrity and accountability for fair decisions using high ethical standards;
Unity of purpose and commitment to succeed at fulfilling our mission
Definition and Funds Available:
Capital Grants are specific one-time funding awards that are most often time limited and related to
physical acquisition, repurposing and improvement of property that supports an organization’s
charitable involvement in the community. Capital grants typically do not support personnel,
general operating costs or programs. The Vernon CommUNITY fund will award up to $750,000 for
one or more capital grant(s) in 2016/2017 and no less than 25% of the total CommUNITY fund
annual budget in subsequent fiscal years.
Consideration will be given for the following purposes with useful life of 10 years or more:
Equipment, furnishing, and other major material purchases
Renovations, refurbishment, remodeling, rehabilitation, etc. for outdated facilities
Construction or purchase of new facilities
Land purchases
Capital campaigns (formal approaches to major construction projects)
Matching/challenge grants for capital campaigns
Eligibility and application process:
Capital Grants are for projects located in the area served by the Vernon CommUNITY Fund. All
eligibility criteria for the general fund will apply for consideration of a Capital Grant as well as
additional criteria outlined here.
The application for a capital grant is different than the typical operating or project support grant.
The application process is initiated with a formal letter of interest signed by the Executive Director
and the Chair of the Board of Directors. This is not the formal proposal. Rather this letter requests
the VCF to consider capital grants funding for aspecific purpose that is outlined in the letter.
A description of the purpose for which an award would be used is required along with the
estimated cost of the total project; list and amounts pledged from other funders; time period in
which funds willbe spent; final product and value added to Vernon and the surrounding
community. The letter of interest cannot exceed two pages.
Attached to the letter of interest, applicants must include an IRS determination letter; latest Form
990, most recent financial audit, list of the board of directors and list of other funding partners.
Vernon CommUNITY Fund Capital Grant Guidelines | 3
Site Readiness:
The letter of intent for a capital project must contain an accurate physical description of the
location for which funds will be used if the applicant is awarded a grant.
The VCF grant review will include a full review of the following:
Site control: who owns and has title to the property? If not the applicant, what is the relationship
between the property owner and applicant? If property is a government agency and tenant is the
applicant non-profit, what is the length and terms of the lease? Is the applicant able to assure ten or
more years of continuous tenancy? Why is the tenant and not the owner applying for funds?
Proposed use of funds: The letter of interest must demonstrate intent well beyond the idea stage of
development. Is transparency and approval evident in records of the Board of Directors, its
committees and planning meetings? Are other funders of the organization supportive of the capital
project, even if they will not be direct contributors? Why does the applicant believe the use of
capital grants is feasible to achieve its goals? What is the proposed total estimate of costs and how
was it derived?
Project Management: What is the proposed plan for managing capital expenditures? What key
staff/personnel will be involved? What is their experience with capital grants? What consultant
expertise will be used? How will consultants be chosen?
Ongoing Maintenance: Is there a plan and budget developed for ongoing maintenance of the capital
project? Who will maintain the capital project after completion?
Request for Proposal (RFP): The VCF Grant Committee will select the most promising applications
to advance to the RFP stage. Applicants may expect site visits, meetings with City of Vernon
consultants and Administrative Staff of the City.
Timeline (dates TBD each fiscal year):
Date Release of Notice of Fund Availability
Date Bidders conference
Date Deadline to submit LOI
Date Notification of successful bid
Date Deadline for submission of proposal
Date Presentation for approval by VCF Grants Committee
Grant Agreement Letter issued
Date Grant funded
Vernon CommUNITY Fund
“Pilot” Scholarship
Program Guidelines
The Vernon CommUNITY Fund “Pilot” Scholarship Program targets its grant making activity toward 12th grade
students living in the Vernon Area (which includes the cities of Vernon, Maywood, Bell, Huntington Park,
Commerce, the area within the City of Los Angeles known as Boyle Heights, and the unincorporated area known
as East Los Angeles).
Scholarship Criteria
Vernon Municipal Code (VMC) Section 2.166(a)(vi) sets forth the specific selection criteria for scholarship
recipients and will be the specific standards used to identify qualified applicants who, ultimately, will be
recommended as scholarship recipients. Selection criteria have been identified to clearly define the profile of the
scholarship recipient.
Many factors will be considered when evaluating scholarship applicants. Scholarship criteria include an
applicant’s financial need, academic achievement, and the geographic distribution of scholarships. The criteria
selected support the purpose of the Vernon CommUNITY Fund which was established to provide charitable
contributions in support of improved quality of life, strengthening of families, and affirming Vernon’s ties with
neighboring communities in pursuit of bright futures. The Vernon CommUNITY Fund Scholarship Program was
created to provide disadvantaged youth in the Vernon Area the opportunity to achieve success in their post-
secondary educational endeavors.
Award Criteria (not in order of priority)
• Financial need
• Academic achievement
• Community/extracurricular involvement
• Leadership
• Awards and recognition
• Personal and/or family attributes
Eligibility
12th grade students enrolling in a post-secondary educational institution with full-time status who reside in the
Vernon Area (as defined above) may submit an application for a Vernon CommUNITY Fund (VCF) Scholarship.
Specific eligibility standards are identified in within this section. In order to be considered for award, applicants
must meet all of the following detailed criteria:
• Graduating High School Senior
• Achievement of a Minimum Weighted Grade Point Average of 2.0 in high school level coursework for
trade school or two-year College applicants; or Minimum Weighted Grade Point Average of 2.5 in high
Vernon CommUNITY Fund
“Pilot” Scholarship
Program Guidelines
school level coursework for four-year College/University applicants at the time of VCF Scholarship
application submission
• Pursuit of a two-year or four-year Degree from accredited College/University; or pursuit of Trade School
Certification
• Full-time enrollment at post-secondary educational institution of choice (minimum of 12 units for
college)
• Immediate transition into a post-secondary educational institution upon graduation from high school
(must begin post-secondary coursework within 6 months of graduation)
• Residency in the Vernon Area (U.S. Citizenship is not required); minimum residency of 12 months
• Demonstration of strong leadership skills and responsibility (successfully communicated in scholarship
application)
• Active in extracurricular activities (school/community involvement/employment)
• A minimum of 20 hours of community service from 9th grade to first semester of 12th grade
• Not a City of Vernon employee or relative1 or dependent of a City of Vernon employee, Vernon City-
appointed official, or Vernon City-elected official
Application Procedures
The information requested on the application is a reflection of the selection criteria designated for the VCF
Scholarship Program. The following question and answer section (Q&A) addresses procedures related to the
submission of a VCF Scholarship application:
Q: Where and when are scholarship applications available?
A: Beginning on January 1st of each year, applications will be available on the Vernon CommUNITY Fund
website: www.vernoncommunityfund.org
Q: Where should scholarship applications be submitted?
A: Students may submit their applications via the online portal available at the Vernon CommUNITY Fund
website. Contact information is available on the website if any questions or technical issues arise during
the application submission process.
Q: When are scholarship applications due?
A: The Vernon CommUNITY Fund will accept scholarship applications through March 31st.
Q: What additional information/documents must accompany the scholarship application?
A: As per the eligibility criteria noted above, students must submit proof that they reside and have resided
for at least 12 months in the Vernon Area (e.g. utility bills); most recent report card; evidence of GPA
with high school transcripts; sworn statement (on form found on the Vernon CommUNITY Fund website)
1 The definition of “relative” shall be the same as that used in the City of Vernon’s policy against nepotism, which can be
found here: http://www.cityofvernon.org/images/hr/personnel-policies-procedures/I-5%20-%20nepotism%20-
%20Sept%202013.pdf
Vernon CommUNITY Fund
“Pilot” Scholarship
Program Guidelines
of a teacher or program director/supervisor with knowledge that applicant has performed the minimum
amount of community service; and evidence of extracurricular activities. Although not required,
students may also include letter(s) of recommendation, and/or letter(s) of acceptance to post-secondary
educational institution(s) along with their scholarship application.
Q: How and when will the scholarship award winners be notified?
A: Scholarship grant applicants recommended for award will be reviewed at the regular VCF Grant
Committee meeting in May. Applicants selected for award will be notified within one week of
scholarship award via email.
Q: How and when will the scholarship awards be disbursed?
A: Award disbursement will occur in June, with checks directly mailed to scholarship grantees.
The VCF Grant Committee retains the right to withhold scholarship grants in any given year if no candidate is
determined to be qualified.
Additional Considerations
• Scholarship value range will be based on applicant competition and funds available for award
• Personal interview of scholarship applicant may or may not be required, and shall be determined after
initial review of applicant pool
• Applications may be summarily denied, with or without prior notification to the applicant, if any
statements or representations in the application and supporting materials are found to be untruthful,
dishonest, or misleading
Selection Procedures
Procedures for selection of award will not differ from the current process employed for the award of direct
service grants and capital grants through the Vernon CommUNITY Fund. The initial evaluation of the merit of a
scholarship application will be a joint effort amongst City staff and Jemmott Rollins Group (JRG). Ultimately, any
candidate(s) recommended for award will be brought to the Vernon CommUNITY Grant Committee in May for
deliberation and approval(s) of grant(s).
The VCF Scholarship Program is designed to benefit a broad class of beneficiaries through an objective process
that is nondiscriminatory in nature.
Program Timeline
A VCF Scholarship Program Timeline has been established based upon the calendar year. In summary,
applications are accepted beginning January 1st through March 31st of a given year. In May, the Vernon
Vernon CommUNITY Fund
“Pilot” Scholarship
Program Guidelines
CommUNITY Fund Grant Committee will select scholarship grantees. Funds for scholarship awards will be
dispersed in June to all scholarship grant recipients.
Promotion/Publicity
Brochures, newsletters, direct mail, social media, scholarship directory listings or a combination of one or more
of these methods will be used to advertise the availability of a Vernon CommUNITY Fund Scholarship. It is
important that the appropriate applicant pool is reached, as targeted students reside in the Vernon Area (which
is clearly defined).