Ordinance No. 473
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ORDINANCE NO. 473
AN ORJJINANCE 0:;' THE CITY OF VERNON AMENDING ORDINANCE NO. 460
OF 1RE CITY OF VERNON.
The City Counci1 of the city of Vernon does ordain
as follOWS:
-NHEREAS, in the opinion of the City Council of the
City of Vernon the public interest. convenience, necessity and
general welfare of Baid city and of ita citizens and inhabitants
require that a por~ion of the revenue of said city be appropriated
and expended for the purpose of advertising and giving publicity
to the commercial, industrial and other advantages of said city,
to the end that its present substantial grmrth and development
along all lines may be enuouraged and augmented and its gene~l
desirability a6 a place in which to work and engage in business
be more effectively brought to the attention of the pUblic gen-
erally; and
WBEREA$, there recently has been incorporated under
the laws of the State of California and is now functioning in
said city. a non-profit organization. known as the Vernon In-
dustrial Development Association, whose purposes are to promote
the advantages of the land situated therein and generally to
promote the welfare of said city, and whose personnel. or-
ganization and facilities have been carefully investigated by
said Council, and said Council is of the opinion that said
Vernon Industrial Development Association has the personnel.
organization and facilities to render more economioal, effective
and efficient advertising and publicity services than now exist
or cculd hereafter be developed by the city itself; and
:NHEREAS. the City Council of the city of Vernon did
enter into a contract with the Vernon Industrial Development
Association for a period of five years from the first day of
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January. 1933; and
\VHEREAS, in the opinion of the City Council, the public
interest, convenience, necessity and general welfare of the city
of Vernon will be best preserved by mutually abandoning said con-
tract by ca.ncelling said contract with said Vernon Industrial.
Development Association and entering into a new contract for a
period of four years and eight months from the first day of May.
1934; and
'NHKREAS. it is the opinion of the City Council that
the general welfare of the City of Vernon will be best served
and the judicious expenditure of the annual advertising and
publicity appropriaU,ms of said city most effectively accom-
plisbed by the execution of said contract for a ~eriod of four
years and eight months. by and between said city and said Vernon
Industria.l Deve~opment Association. for publicity a.nd advert is-
ing for said city;
NOW, THEREFORE. pursuant to the provisions of an Act
of the Legislature of the State of California. entitled, "An
Act Authorizing Municipal Corporations to expend money for
Advertising or Publicity Purpoeee.", approved April. 5. 192? and
the powers vested in it under the General Laws of the State of
California. the City Council of the City of Vernon doee ordain
as follows:
Section 1: That the contract entered into between
said city and said V6rnon Industrial Development Association.
executed January 23. 1933, be, and the same is hereby, mutually
rescinded, and the city eha~l pay to said Vernon Induatrial De-
velopment Association the calance due said association under
said contract out of the ap?rapriation of $15,000.00 for the
fiscal year 1933-34.
Section 2: that said fund shall be used for the
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following purposes: "To promote, advertise and give publicity
to the industrial development of the city of Vernon~ the ad-
vantages of the land situated therein, the general welfare o~
said city, the commercial, industrial and other advantagee of
said city. the general desirability of such city as a place
in which to work and engage in business, and for all other mat-
ters and things Bet forth in the contract hereinafter referred
to., and shall be expended in the fOllowing manner: Upon the
rendition by the Vernon Industrial Development Association of
satisfactory publicity and advertising services for the City of
Vernon Twelve Hundred Fifty ($1250.00) Dollars shall be paid
to said Vernon Industrial Development Association at the end of
each month, all in accordance with the terms and provisions of
that certain contract referred to in Section 3 hereof.
Section 3: That the l~or and the City C1erk of the
city of Vernon be, and they are hereby. authorized, empowered
a.nd directed to execute on behalf of sa.id city that certa.in can-
tract of concurrent date with the a.doption of this ordina.nce.
whereby the city of Vernon agrees to hire the Baid Vernon In-
dustr'ial Development Aseociation a.s advertising and publicity
agent. and said 'Ternan Iniustrial Development Associa.tion agrees
to render for So period of four yeara and eight months from the
first day of May. 1934, all publicity and advertising services
for the city of VernoD, at the price of $15,000.00 per annum,
payable in installments of ~1250.00 per month at the end of
each month. which said contract is hereby approved by the 8ity
Council of said City.
Section 4; That the City Clerk of the City of Vernon
shall cert iry to the passa.ge of this Ordina.nce a.nd cause the same
to be poated in three of the mast conspicuous places in the city
of Vernon, to-w1t: at the northwest corner of 38th Street and
Santa Fe Avenue; at the northwe5t corner of 37th Street and
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Santa Fe Avenue. and at the entrance to the City Hall of said
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City, 4305 Santa Fe Avenue, in the city of Vernon, California;
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and that this Ordinance shall be in full force and effect from
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and after the
date of poetingo._
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ATTEST: ,.
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I, T. J. FURLONG, City Clerk of the City of Vernon,
do hereby certify that the foregoing ordinance was duly and
regularly introduced at a regular meeting of the City Council
of the city of Vernon held on the 16th day of' April, 1934,
and thereafter finally adopted at a regular meeting of said
City Counfil held on the 7~ day of ~ ' H34,
by the following vote: J
AY1!JS: -<b-,~ ~. O~, f.J/v~
NOillS: ~.
ABSEliT :
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